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PR and automation – will a machine take over our jobs?
By Sabina Reghellin, Account Executive at Eskenzi PR When I read reports about how certain jobs will be completely replaced by automation, I usually have one of two instinctive reactions: I either...
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Eskenzi survey: 45% of Brits against Huawei supplying UK’s 5G Network
By Conor Heslin, Junior account manager at Eskenzi PR In Brexit Britain there’s no such thing as a quiet day in Westminster. Every day brings fresh intrigue, increasingly terrifying deadlines for...
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How to succeed in your PR efforts in the first three months: Securonix – A...
By Milly Atkinson-Handley Securonix became an Eskenzi client in January 2019, and in Q1 they gained the highest share of voice (SOV) against their competitors, elevating them from third place in Q4...
View ArticleEuropean Cybersecurity Blogger’s Awards
By Beth Smith Another Infosecurity Europe done and dusted;, I believe it was my 11th one and 24th (!) for the company… Phew! What a week! We’ll be churning out lots of content and podcasts from the...
View ArticleOur Infosecurity Europe 2019 highlights
With the Eskenzi PR team facilitating over 96 press and analyst briefings, hosting our very own press lunch and European Bloggers’ Awards (that was attended by over 150 visitors) we did manage to get...
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Black Hat 2019 – Was it worth going all the way to Vegas for?
When I booked Black Hat about 5 months ago, I was dreaming of the hot weather, great food, lovely hotels, meeting my clients and, of course, looking for interesting new ones. As the weeks grew nearer I...
View ArticleBitDam: Helping to build an Israeli startup
At the Israeli Pavillion at the 2018 RSA Conference, Eskenzi founder Yvonne struck up a conversation with Liron Barak, CEO and co-founder of BitDam, a cybersecurity start-up specialising in the...
View ArticleHow to Win at: Case Studies
How to win with a killer case study In the cybersecurity PR world, it’s a well-known fact that case studies are hard to come by, given the clandestine nature of the business. However, we do get...
View ArticleIt’s a small world…. after all
It’s a small world…. after all. Melanie Johnson-Holliday – Account Director So, you’ve been asked to create a global PR strategy? It’s a daunting task, your company operates in various countries, but...
View ArticleSecurity Serious Unsung Heroes Awards 2019!
It’s been one week since the Security Serious Unsung Heroes Awards and, looking back, what an event it was! It’s not often in any industry that you get a chance to properly celebrate the people that do...
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Views from IT Security Analyst and CISO Forum 2019: The security industry...
The Royal Horseguards hotel overlooking the River Thames in central London is steeped in history. The grand old rooms include the London Liberal Club, of which luminaries from British society such Bram...
View ArticleAll the highlights from this year’s Analyst Forum and looking forward to next...
The Royal Horseguards hotel overlooking the River Thames in central London is steeped in history. The grand old rooms include the London Liberal Club, of which luminaries from British society such Bram...
View ArticleThe Eskenzi Digital Kingmaker and SEO Programme!
To continue to rise above the noise, we know we need to help our clients to spread their message and engage with their target audiences by pioneering new technologies and optimising new media channels....
View ArticleEskenzi in 2019 – A Year of Coverage Highlights!
2019 has seen Eskenzi PR & Marketing break new ground in more ways than one: we’ve expanded to Brazil and Singapore and more widely in the US and Germany, been hired by ten new clients, started a...
View ArticleEskenzi to host European Cyber-Security Blogger’s Awards
Always the hottest ticket in town during the Infosecurity Europe week, the European Cybersecurity Bloggers Awards recognises the best bloggers and podcasters in the industry. Attended by the dedicated...
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My adventure into Silicon Valley with one daughter and 16 Israeli Women
My adventure into Silicon Valley with one daughter and 16 Israeli Women A mix of The Apprentice and the Big Brother House! What on earth possesses one to leave a business behind for one whole week,...
View Article2020 PR Predictions
Joel Ridley Micro-Communities are the Next Big Thing “The past decade has seen an exponential growth of social media platforms. Currently, more than 2.5 billion people use social media, and this number...
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10 year challenge, and our challenge for the next 10 years
As we enter 2020 we begin the preparation for the 10th birthday of the IT Security Guru. One need look no further than the #10yearchallenge, and the familiar sight of our old site, to see just how...
View ArticleThree things to look out for when recruiting for cybersecurity PR
It must be one of the more niche requests received by recruiters: We need someone who loves to flex their creative muscles, writes beautifully and fluently and think outside the box in terms of...
View ArticleChanging PR & marketing tactics in light of Coronavirus
Melanie Johnson-Holliday, Account Director – Eskenzi PR South by Southwest in Austin, Texas is the latest victim of the event cancelling procedure due to the Coronavirus (COVID-19) outbreak. With the...
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